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January 27, 2017

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Millenials, the “cordless” population

The most important information that operators can gain is direct via consumers’ behavior. For example, Millennials (ages 18 to 34) are the ‘cordless’ population – the ones who have never had cable, satellite or fiber optic TV service and those who have ‘cut the cord’. They are the largest generational subsection of the cord-free group. […]