The IPTV market value in 2019 was at USD 40.85 billion, and it is growing to USD 104.25 billion by 2025, predictions show.
The aggressive technology development enhanced the internet availability and speed, which consequently boosted the expectations and demand for high-quality content on TV screens.
The upgraded wired broadband infrastructure in urban areas and the penetration to the developing countries, backed up the market growth and is expected to fuel further demand in the market.
With the substantial rise of the internet speed, any user with an IP device such as smartphone, tablet or laptop, can enjoy IPTV anywhere and anytime. Moreover, the introduction of advanced technology is expected to create promising growth opportunities for the well-established IPTV providers; however, lack of authentication of effective locations for servers and the lack of proper accounting, are some of the challenges. Additionally, the customers’ preferences that become more and more ambitious are regarded as a significant obstacle for market development. Read more about the Generation Z viewing habits.
Geographically, The IPTV market is divided into the following regions:
As illustrated in the chart above, the IPTV is most extensively spread in North America, and according to the forecast by Maximize Market Research, North America remains the most significant consumer in the upcoming years. This is probably due to the growing demand for live streaming and online video in the area. The Asian market is expected to experience a robust growth rate for the upcoming years.
At Beenius, we offer an E2E solution for successfully launching your next IPTV project or upgrading your current one.
If you wish to expand your understanding on IPTV and OTT, we recommend reading out Industry Insight: “IPTV and OTT basics“.