98.5% of TV viewing is still done on traditional sets according to new research by Thinkbox – the marketing body for commercial television in the UK.
How can it be possible that only 1,5% of TV viewing is done on second screen devices if more and more people use their tablets to watch TV.
Thinkbox said the 1.5% figure was a slight increase on the full-year figure for 2012, when vewing on non-TV set devices accounted for 1.2%. “However, balancing this growth is the increasing availability of on-demand services to TV sets, which could eventually limit viewing on other devices,” according to the research.
Read more / source for this blog is: Digital TV Europe.