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In today’s article, we spotlight MediaKind’s solutions for live contribution and primary distribution, and Targeted TV Advertising.

MediaKind is a global change leader in media technology and services. Its mission is to build a media universe that continuously improves the ability of content owners, channel originators, and multi-channel distributors to acquire and dynamically deliver high-quality content that transports viewers towards extraordinary experiences.

MediaKind’s decades of experience in video contribution and distribution solutions power Beenius’ video processing and delivery segments, and PRISMA delivers advertising and rights management capabilities.

Cygnus Contribution

MediaKind’s Cygnus Contribution solution provides high-quality, bandwidth-efficient, low latency point-to-point live video contribution via satellite or IP media workflows, with reliable and secure ingest into managed networks or public clouds. The solution enables content providers and content rights holders to acquire and share high-value live content with broadcasters and network operators worldwide. It supports the latest formats such as UHD High Dynamic Range and the latest IP standards.

MediaKind’s Cygnus Contribution makes it possible to cover more events using existing resources due to higher utilization and availability. It also offers the flexibility to perform remote (at home) production. This, in turn, helps to lower costs due to the reduced need for on-site equipment and the reduced numbers of people physically required at the venue. In addition, it also helps to lower the overall carbon footprint of production.

Cygnus Distribution

MediaKind’s Cygnus Distribution enables quality viewing experiences by reliably and securely distributing the highest quality live video through primary distribution networks. The flexible, future-proof solution provides a low-risk and stepped migration path which optimizes existing satellite distribution and facilitates the transition towards hybrid satellite and IP distribution models.

With around 10% video quality gains every year and 30% to 50% of bitrate reduction for the same quality, MediaKind’s Cygnus Distribution offers several different operating models that enable operators to maximize their investment while maintaining the quality and low latencies required for professional media distribution. The solution allows broadcasters, content owners, and service providers to save precious bandwidth and increase efficiency within their workflows.

MediaKind’s proprietary content protection solution, Director 128, enables service providers to build remote configurations, control entitlements, and provide over the air (OTA) software updates to achieve best-of-breed content security and distribution capabilities.


Utilizing Emmy® Award-winning technologies, MediaKind’s PRISMA solution enables a fully unified and standards-based layer between advertising & linear rights business systems (ad decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing & delivery chains.

PRISMA leverages pre-existing established video and advertising industry standards (including SCTE-224, SCTE-35, ESAM, SCTE130-3, IAB), which avoids the challenge of being locked into a single vendor’s solution. This open ecosystem enables TV programmers and service distributors to manage alternate content and blackout content insertion on any applicable workflow (live, near-live or non-live) across broadcast and IP networks.

The solution protects and optimizes linear TV advertising revenues while activating a programmer’s premium TV inventory across all screens through targeted TV advertising. MediaKind’s PRISMA ensures full compliance with content distribution rights & local regulations to help achieve the maximum monetization potential with advertising.

Beenius works with MediaKind to identify the best solution for customers and implement these as per specific requirements from the beginning of our partnership. We would love to hear from you and help you achieve the best Video Processing & Delivery and Targeted TV Advertising efficiencies and revenues.

For any additional questions or comments, please do not hesitate to contact us.

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