In Europe TV Everywhere means something very different as in the US. Consumers are watching TV content in many different ways – 100 viewers, 100.
In the US TV Everywhere is all about authentication and keeping the walled garden. Jon Sichel, MD UK and EMEA, Scripps Networks, says that the broadcaster audience now has ten apps in the US.
“TV everywhere means 100 different things to 100 people, but the key question is how we preserve Pay-TV ecosystems while offering consumers what they want. TV everywhere is not driving business, but is core to our thinking.” (Jon Sichel, MD UK and EMEA, Scripps Networks)
Source for this blog: Broadband TV News