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Acording to Nielsen study, Twitter activity drive audience tune-in for watching TV shows.

After analysing minute-to-minute trends for 221 broadcast primetime program episodes, in 48% of the episodes, live TV ratings had a statistically significant impact in related tweet, said Nielson research.

The volume of tweets also caused statistically significant changes in live TV ratings among 29% of the episodes, the research found.

Twitter COO said: “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming.”

Read more / Source for this blog: Digital TV Europe

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