Acording to Nielsen study, Twitter activity drive audience tune-in for watching TV shows.
After analysing minute-to-minute trends for 221 broadcast primetime program episodes, in 48% of the episodes, live TV ratings had a statistically significant impact in related tweet, said Nielson research.
The volume of tweets also caused statistically significant changes in live TV ratings among 29% of the episodes, the research found.
Twitter COO said: “These results substantiate what many of our TV partners have been telling us anecdotally for years: namely, that Twitter drives tune-in, especially for live, linear television programming.”
Read more / Source for this blog: Digital TV Europe