Product: Beenius Interactive TV Platform IPTV and OTT
African operator CVMultimedia, which forms part of Cabo Verde Telecom group, came across a challenge with replacing their existing legacy middleware platform in 2016.
CVMultimedia was looking for Interactive TV platform vendor with end2end system integration expertise to change the existing IPTV system easily and without major interruptions for their viewers. At the same time, they were exploring business case novelties and advanced functionalities of IPTV service. CVMultimedia knew that selected middleware vendor would need to overcome existing issues of 10-year-old platform, problems with poor image quality, STB rebooting bugs, network extension on top of that would need to provide extended user statistics that would allow the operator to monitor user viewing habits and consequently revise service offering to meet their subscribers’ needs. Beenius was the only company that was up to the challenge with their Interactive TV platform. Beenius provided to the CVMultimedia existing user base the IPTV service with extended functionalities from Catch-up TV, Social Media integration, T-commerce (enable subscribers to buy services via any device), to VOD (TVOD and SVOD) services. The main reason why Beenius solution appealed to CVMultimedia was platform’s ability to run from one management system IPTV and OTT services. OTT service option was crucial to extending added value services for CVMultimedia Subscribers. Having the option to watch any content via any device and fling from Mobile to TV and Chromecast support is key to address Millennials. Furthermore, CVMultimedia plans to take full advantage of Beenius Interactive TV platform and introduce Freemium model that will enable CVMultimedia marketing team to target potential subscribers interested in their new TV platform. Potential subscribers can access CVMultimedia mobile applications with limited content without contractual obligations simply using their social accounts to log in.