Mongolian company Univision Corporation LLC, leading provider of fix and mobile telecommunications services in Mongolia expanded their offer with new IPTV solution. The company that was founded in 2005 in Ulaanbaatar started cooperating with Beenius a few years ago in order to deliver best TV experience to their customers.
Univision couldn’t found the common ground with the previous predominant middleware vendor, so they decided for Beenius and the Interactive TV platform version 4.2. That Univision made a right decision with the replacement was shown already at the beginning of cooperation when Beenius offered outstanding support, novel features such as Promotion Screen, T-Commerce and outstanding flexibility of the Interactive TV Platform. Beenius made successful migration to Beenius solution, integration of Edgeware for VOD and concluded the integration on Zyxel STBs which Univision customers are using today. Since Beenius engagement, Univision has grown from challenger to main IPTV provider in the country.
At Univision they leverage from Beenius advertising features which enables promotion of operator’s and third party services and products. Through this novel features Univision was able to increase ARPU.
Univision recognizes that the competition in the IPTV segment is strong that’s why their offer is enhanced with selection of best VODs. They offer the VOD selection in different variants – the same movie in different quality or audio language. With multiple movie variants the operator is able to charge differently for the different variants of the same movie. Furthermore most watch and recommended VOD feature brought customers relevant content on the push of the button that resulted in growth of VOD consumption that currently stands at three VOD purchases per subscriber per month.
With Beenius Interactive TV Platform they are able not only to offer best TV experience to their viewers but also to facilitate high growth of their user base by monetizing Beenius advance features.