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TV Rating


Maintaining high attention is the key

For decades TV Industry depended on tracking which channels people are watching. But the term “ watch” is a relative term. Till today TV rating was merely a measure of how many viewers happened to be in the room while the TV is on. It revealed nothing about the amount of attention an individual “viewer” […]

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Twitter TV ratings (by Nielsen)

As we wrote in our previously blog post that Twitter and TV viewing are connected, Nielsen launched Nielsen Twitter TV Ratings – the measure of the total activity and reach of TV-related conversation on Twitter.