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Targeted TV Advertising icon

How does Targeted TV Advertising work?

Targeted TV Advertising (Addressable TV) is data driven next generation advertising concept that enables advertisers to differentiate between demographic types of TV audience and deliver personalized ads on top of the broadcast linear TV program or within the user-interface of operator apps.

Advertising formats

We support different advertising formats on IPTV, OTT and DVB Hybrid .

Targeting Options

Audience targeting based on different variables

Geolocation - icon

Geo location

Device information

Frequency capping

CRM & other operator
- owned data

Advertising clusters and personas - icon

Advertising clusters
& personas

In Cooperation With

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